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Research papers

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Alfredo Troncoso, Adelina Vaca, Aranzazú Gómez
October 4, 2017
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Citation

Troncoso, Vaca and Gómez (2017a, October 04). Super-diversity research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/super-diversity-research